Torero - Brands



An Italian brand, was launched in Italy in 1983 as unisex metropolitan manifesto for those who set out to get noticed. The Police brand continues to ride above the fashions, without ever compromising its personality. This has been portrayed over the years by important Brand Ambassadors, such as Bruce Willis, George Clooney, David Beckham, Antonio Banderas and, currently by football star, Neymar Jr. Police SLGs are of finest quality, sophisticated design which also interpret and voice the Police values, style and world.


The story of Swiss Military started with an ambition – “With a clear vision, an explicit positioning and affordable premium products, we will become one of the fastest growing brands from Europe across various product segments globally”. Ever since, the brand has strived hard to keep this ambition alive with a wide range of innovative & expanding product categories so the company emerges to become a global trendsetter in the premium Men’s lifestyle segment. Mr. Jacques Boegli of Moutier, Switzerland started making Swiss Made watches under the brand ‘Swiss Military’ in the year 1984. The brand grew with Mr. Jean-Luc Bögli, son of Mr. Jacques Bögli an enthusiast of diverse outdoor activities himself, after he launched his first clothing line in a range that was set to grow exponentially.

It is in 2006 that Mr. Ashok Sawhney took over as C.E.O of the brand Swiss Military Worldwide. At the very onset, Mr. Sawhney saw a window of opportunity in the market due to a dearth of affordable and good quality products. Thus, he expanded the product range by introducing Swiss Military Watches, Writing Instruments and Garments in Switzerland itself. His keen eye for detailing and design saw an immediate acceptance of the product lines in the Swiss market at the time. Gradually both the scale and scope of operations grew rapidly on a global scale owing to the unique brand positioning that Swiss Military attained over the years. Today, Swiss Military is widely patronized by those who value affordable luxury, versatility & uniqueness of design with a plethora of product ranges meeting every virtual need under the same roof. Over the past 30 years of the brands existence, it made a strong presence in 26 countries globally, with brand registrations in 40 countries and over 600 retail stores across various product segments. In the Indian context, the brand is a forerunner in the Corporate Gifting, Online and Inflight space.