Cross, the iconic writing instruments brand established in the United States in 1846, launched its latest collection of high quality leather accessories. As the Official writing instrument of the White House, Cross’s writing instruments have been used and loved by eminent world leaders across the world. With 21 patents, Cross has stood for innovation, craftsmanship and luxury. The oldest writing instrument manufacturer in the US, Cross is #1 in brand awareness in the US, and among the top #3 brands in fine writing instruments, across more than 30 nations, including the UK, Japan, Europe, India, China Etc.
Consumers, retailers and operators have consistently appreciated the top quality of Cross’s leather accessories. The collection has been crafted in 100% top grain Spanish leather, lovingly handcrafted, to create impeccable products. Consumers have commented that “such a high degree of quality, softness, fit and finish, has been unseen at this accessible price point”.
Designed to appeal to the young individual, and on their way to success, Cross’s leather accessories hopes to become one of the tools which helps the dynamic, global, youth, achieve their hopes and dreams. The blend of form and function, top shelf materials, the softest Spanish leathers, the technology and the sheer utility of Cross’s leather accessories have been instrumental in receiving rave reviews from consumers across the Globe, who have provided the highest rating of 4.9/5.0 across all accessories.
Cross leather accessories has been especially successful in travel retail. Launched at the IAADFS Show in Orlando, Cross Leather Accessories as one of the sponsors received critical acclaim for the peerless quality of its products. The TFWA Asia Pacific show held at the Marina Bay Sands, Singapore, launched Cross’s award winning collection into Asia, and in a very short period, the award winning collection was launched on-board more than 25 Airlines, including Korean Air, Asiana, United Airlines, LAN, TAM, Air Arabia, Aero Mexico, Air Asia and Air India.
Cross Leather Accessorises has been extremely successful in luxury department stores such as El Corte Ingles, John Lewis, Takashimaya, Isetan, Shoppers Stop-India and many more, and is currently being retailed in over 30 countries across the globe.
On the 11th November, Cross completed their acquisition of the famous writing instruments brand Sheaffer. By leveraging the individual strengths of Cross and Sheaffer, two authentic American fine writing brands, Cross is well positioned to be a worldwide leader in the design, manufacture, marketing and sale of premium, high quality writing instruments.
Cross Classic Century Passport Wallet is also the recipient of Frontier Award’s Buyers’ Forum ‘Seal of Approval’ Award in July, 2014.
More recently, The Grabado Tech+ wallet has won The Red Dot Design Award for Product Design: 2015, which is among the biggest design awards in the world. The red dot judge team singled out the Grabado collection, and honourably mentioned the design team for “a particularly well executed aspect of design work.” Past winners of the Red Dot Design award include, Apple in 2001, BMW in 2007 and Porsche in 2011.